40+ buyer persona statistics that showcase their effectiveness (2024)

FAQs

What are the statistics about buyer personas? ›

56% of companies generated higher quality leads using buyer personas. 36% of companies have created shorter sales cycles using buyer personas.

Improve customer centricity

90% of companies that use personas have been able to create a better understanding of their buyers. Buyer personas have helped 82% of companies create an improved value proposition. Persona driven websites are 2-5x times more effective and easier to use by their targeted audiences.

90% of companies using Personas have been able to create a clearer understanding of who buyers are. 82% of companies using Personas have managed to create an improved value proposition. 70% of companies who miss revenue and lead goals do not account for the full buying committee with their Personas.

Depending on your business, you could have as few as one or two personas or as many as 10 or 20. But if you're new to personas, start small. You can always develop more personas later if needed.

Often, one buyer persona per industry niche is enough. If you create too many personas, you can lose focus on your primary sales strategy and make it difficult for your sales team to make a clear, consistent pitch.

There's a fundamental flaw with the personas

Personas are not a one-size-fits-all tool; they should be used with a specific, well-defined goal in mind. For personas to be useful, the data captured in a persona should reflect the goal for that persona and the scope of work it is meant to impact.

Meaning you design around what your audience want's to know instead of what you want to tell them. The traditional persona falls short on both points. You can't provide context if you don't have a clear understanding of your audience and most personas lack the detail required to influence design decisions.

Creating too many buyer personas will inevitably segment your target audience to the point where creating content for each individual persona is simply impossible (unless you have the resource, of course) and dilutes your focus.

Even the most well-researched personas have limitations

Another major problem is: Manufactured personas often fall flat, coming across as abstract or one-dimensional. In this case, they don't seem like real people, and it is hard for employees and customers to really relate to or empathize with them.

How many buyer personas interview should you aim to complete? ›

The rule of thumb is to complete at least 8 to 10 buyer interviews.

Buyer persona: represents your ideal target customer to purchase your product or service. Because they have the highest relation to your revenue, they play a significant role in your marketing strategies, and sales funnel. User persona: represents the users or the customers using your product or service.

3 Persona Types: Lightweight, Qualitative, and Statistical.

The buyer's journey framework is made up of three stages: awareness, consideration, and decision.

You'll give this buyer persona a name, demographic details, interests, and behavioral traits. You'll understand their goals, pain points, and buying patterns. You can even give them a face using stock photography or illustration if you want — because maybe it's important for your team to put a face to a name.

Most teams update personas every 1–4 years. Our survey respondents also rated how successful the personas were in creating a better user experience in the final product on a 1–7 scale (1= lowest; 7=highest).

The Protagonist, however, can have up to 12 total Persona cards in his hand at any one time once you have reached a high enough level.

Ideally, some organizations create 3-4 Agile personas. Remember that Agile personas represent your most valued customers, not a generalized audience. This approach helps a team get a better understanding of who they are building the product for.

Target Audience of Netflix – Buyer Persona

The first persona is Nidhi Sharma. She is 23 and is a cinephile. She watches everything new and trending. She has recently started working and is always juggling to find time between her commute to work to watch her favourite shows.

Gather Data

Marketers can craft buyer personas by examining data from various sources. The data can come from market research, survey results, and telephone or face-to-face interviews. The sources can be from current customers, former buyers and prospects that fit your target audience.

What is buyer persona mapping? ›

Persona mapping is the development of customer profiles based on different segments of your target audience so that you can understand and connect with them most effectively. These profiles reflect the audience's characteristics such as personal attributes, behavior, motivations, and values.

Personas can originate from a combination of surveys, user interviews, observations, or any other user research method mentioned in this book. Personas are different from segmentation because data are collected with the focus on the problem area that the given project embraces.

What is an example of a user persona? An example of an average user persona can consist of a name, occupation information, demographics, a personal story, pain points, and challenges. With these elements involved, the user persona is more likely to demonstrate a real human being accurate.

The Problems with Personas

The biggest downfalls with using personas is not basing them on the right attributes from the start. They tend to focus on characteristics, and are often created with little insight into the behavior of the people they represent.

At what point does a brand stop developing personas? When the cost of finding information about a new subset of a persona is greater than the benefit of marketing to that subset.

The user persona normally consists of both a fictional name and a picture of the person. This is followed by a short bio, along with a description of their age, gender, occupation, hobbies, likes and dislikes, which are non-fictional and based on real aggregated data.

Collect Every Persona

Even if it means getting rid of one you're currently holding, try to capture every new Persona you can. This will help a ton with late-game fusions and for your second (or later) play through.

Can normal people see personas? ›

In Persona 2: Innocent Sin, it is implied through NPC interaction during Hitler's attack on Sevens that normal people are unable to see Personas.

Competitive, Spontaneous, Humanistic, and Methodical are the four types of online purchasing personas. Knowing how each persona thinks and acts could help you exponentially when creating your online strategy. A competitive persona is exactly how it sounds. They are looking for your competitive advantages.

To limit potential bias in persona imagery:

Try an action image over a stationary headshot for stronger, emphasized attributes. Black and white images can minimize the potential influence of race and culture. The more abstraction, the better.

Negative personas identify users you shouldn't be targeting with your messaging, which helps you fine-tune your message and attract higher-quality leads.

The major roles or responsibilities of buyers are obtaining proposals or quotes, evaluating them and selecting the supplier, negotiating the terms and conditions, issuing of purchase orders, follow up and keeping track of deliveries.

Overall being a smart consumer means to thoroughly research the product you are buying and ensuring it is intended to safely and efficiently do what you bought it for. Consumers have a right to having choices, safe products, and making informed choices in the marketplace.

A B2B buyer persona is a fictional representation of an individual prospect who works within a company that you determine would make the ideal customer. It represents the “type” of person you want to target – based on traits like role, decision-making authority, and need.

Buyer personas are incredibly important for market segmentation. They allow you to segment your customers into different groups. Knowing the different motivations and purchasing habits of your customers will allow you to target different groups appropriately.

They serve different purposes for marketers

That said, the end goal of a buyer persona is to better understand how that person behaves and makes decisions as a consumer. The objective of a user persona, on the other hand, is to help you empathize with those who use what you produce.

The short and sweet of ICP vs persona is that an ICP represents an ideal business that you want to sell to, while a persona is a detailed account of the people who could benefit from your products or services. Oftentimes, a persona will represent a specific buyer or decision-maker within your ICP.

What are two other common terms for a buyer persona? ›

Statistical personas are created using a mix of a large amount of statistical data as well as similar methods to creating qualitative personas. For statistical personas, the team would gather a large amount of data through surveys of your potential users.

As a result, buyer personas are often based on assumptions, making them inaccurate and not representative of the people that businesses are trying to target! There's no point in creating buyer personas if you don't actually interview customers and prospects to get the data you need.

A buyer persona is a fictional, generalized character built to represent your ideal and largest target markets. They usually encompass not only demographic information like age, location and income, but also psychographic information like interests and motivations and concerns in their purchasing decision.

The five basic methods are mean, standard deviation, regression, hypothesis testing, and sample size determination.

There are three main components to consider when defining community personas: characteristics, influencers, and workflows. By defining these three components for your persona types you can better understand who your members are, what motivates them, and how you can best help them use the community in a successful way.

Creating different b2b buyer personas can have a number of benefits: It gives you a better understanding of customers, allowing you to more effectively market to them. It allows you to see if there are any personas you shouldn't be marketing to. It helps internal staff to understand customers better.

What is a Buyer Persona? Buyer personas differ from target audiences in that they are much more focused. Whereas a target audience defines a group of customers, a buyer persona zooms in to look at specific members of that group. These zoomed-in portraits are archetypes of individual customers.

A buyer persona is a representation of your ideal customer, based on real data about their age, gender, income level, job title, and other factors. Creating a buyer persona allows you to better understand your target market and craft marketing messages that resonate with them.